Pulse
Availability

What is Pulse?

The pulse provides maximum impact on mobile using vertical (portrait) video

  • The closed state offers a fixed but unabstrusive position

  • The ad format takes over the full screen

  • The full-screen creative video is initiated when the user holds down the closing state and is only on screen as long as the user wants

  • Sound is activated by the user sliding the pulse to the left of the screen

How do I design the closed state?

The pulse is made up of 4 elements:

Progress ring
Hex code required
Background circle
Hex code required
Toggle image
156 x 266px max
CTA layer
164 x 142px max

How do I design the openstate?

    Header image
  • Dimensions 500 x 180px
    CTA strip
  • Dimensions 500 x 100px
    Background
  • Hex code required

Accepted file format: Completed layered psd template featuring both background hex and content area

Component Specifications
Closed state Toggle image dimensions 156 x 266px max
CTA layer 163 x 142px max
Progress ring Hex code supplied
Background circle Hex code supplied
File type Completed layered psd template
Open state Header image 500 x 180px
CTA strip 500 x 100px
Background Hex code supplied
File type Completed layered psd template
Video Video ratio 9:16
Max video length 20 seconds
Max file size 10mb
Accepted video file types mov, avi, mp4

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


Expand