Reveal
Template
Availability

What is a Reveal?

The reveal captures attention without being intrusive. It unfolds and “reveals” messaging from the client. There is a continuous animation between intro and closed states

  • Intro state

    • Presents a slightly larger banner then usual closed state. The intro enables us to create a sneak-peak view before opening the creative

  • Closed state

    • By default, this state is shown after the intro state within a minimum of 3 seconds. Closed state should feature a CTA for the user to initiate the open state

  • Open state

    • On expand, open states can include interactive features. For details see feature section. Open state should have clear close button

How do I design the Intro state?

  • Dimensions 900 x 300px
Accepted file format: Complete layered psd template

How do I design the Closed state

  • Dimensions 900 x 90px
Accepted file format: Complete layered psd template

How do I design the Open state?

Background creative
  • Dimensions 900 x 600px

  • Must not feature any text or logos
    Content area

  • Dimensions 800 x 500px

  • Should feature all copy/logos/interactive features

  • Please include 10px of padding around the edge of the content area

    • Accepted file format: Complete layered psd template feature both background creative and content area

Component Specifications
Mobile/tablet Background creative dimensions 1024 x 1366px (portait only)
Content area dimensions 900 x 1230px
File type Completed layered psd template
Initial load Mobile - 100kb / Tablet - 150kb
Desktop Background creative dimensions 1440 x 750px
Content area dimensions 1230 x 560px
File type Completed layered psd template
Initial load 200kb
Component Specifications
Image/video gallery Max images 10
File type jpg, png
Max videos 3
Video Video ratio 16:9
Max video length 20 seconds
Accepted video file types mov, avi, mp4
360° File type Transparent psd, transparent png
Minimum images 12
Max images 36
Maps Requirements csv / xml file containing full list of locations (name, postcode, address)
Countdown Requirements Time and date

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

You design

What we need
  • Complete briefing form
  • Completed layered open state psd template
  • Completed layered Intro/Closed state psd template
  • Please refer to our specification section for further details

Template

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Use the key below to discover which Immediate brands can display this ad on each device type:


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