Mr. Men Little Miss characters, like all of us, sometimes struggle to stay on top of the amount of plastic waste in their homes. Whether it’s not knowing what to recycle like Little Miss Scatterbrain, forgetting your reusable shopping bag like Mr. Forgetful, or simply getting through a lot of plastic bottles when trying to stay on top of your laundry like Little Miss Tidy, don’t worry, Little Miss Waste Less is here to help.
The secret to wasting less doesn’t need to be complicated; just try to reuse more. When it comes to your household products, that actually makes a lot of sense – after all, why recycle an old bottle to make a new bottle, when you already have one?
Little Miss Waste Less has an ingenious way to help people refill the bottles they already own. You can either pop to your nearest Ecover store and top up, or order refills to be delivered straight to your door. Refilling a bottle is a great example of wasting #OneLessThing.
Little Miss Waste Less has been created to help inspire the next generation of refillers. Many parents feel their children are more educated and passionate about sustainability than they are, so this eco-conscious character is the perfect companion to educate multi-generations on how they can reduce their plastic waste.
Every year, 300 million tonnes of plastic is just thrown away*. And given the fact plastic waste can last a lifetime, reusing and refilling can help reduce the amount our children have to live with. That’s why we need to refill for our future.
By encouraging people to reuse and refill, Ecover’s ambition is to help the nation refill their Ecover bottles more than 3 million times in 2022 – the equivalent of one refill every 10 seconds**.
Read the new book with your little ones to discover how we can all waste a little bit less #OneLessThing
Since 1989, Ecover has been encouraging people to refill their plastic bottles. Recycling is, of course, great but reducing your plastic waste through refilling is even better. That’s why Ecover is encouraging people to re-use more to fight back against plastic waste. Whether you want to clean your clothes or dishes, or your hands or home, Ecover has a range of products and refill options, which you can easily top up in store or at home.
Want to find your nearest refill station, or explore Ecover’s range of at-home refill options?
* Estimated from UNEP 2021
** Estimates based on 2022 anticipated invoiced sales of Ecover refill bottles and in-store refill stations
Share