Discover the secret to making the perfect martini
A seamless blend of simplicity and indulgence, it doesn't get much better than a delicious martini – especially when you use No. 3 Gin
Whether you like yours shaken or stirred, the secret to concocting the ultimate martini is a simple one: good quality gin. And when it comes to selecting the perfect spirit, it really doesn’t get much better than No.3 Gin.
Created by world-famous wine and spirits merchant Berry Bros & Rudd, this premium spirit stays true to the roots of London Dry Gin with an irresistible fusion of juniper, citrus and spice. The result is a crisp, uplifting and effortlessly versatile gin that’s been awarded the International Spirits Challenge ‘Best in Class’ gin trophy four times, as well as the prestigious Supreme Champion Spirit Award in 2019.
Now, No. 3 is on a mission to help you master the iconic martini. With a history dating back to the 1860s, this cocktail is a timeless classic born only from three ingredients; gin, vermouth, and your choice of garnish – traditionally lemon or olive. Of course, so few ingredients means everything you use needs to be of the highest quality.
The methodical martini
“For a great martini, you need a great gin. You don’t need a whole host of botanicals to make a gin taste good; a good gin has to be built on top-quality juniper,” says Dr David Clutton, the only person in the world to hold a PhD in gin. “When you drink a martini, you get this lovely, fresh aroma from the juniper, alongside slightly bitter, earthy notes from the angelica. A lot of the aromas and flavour compounds in lemons are also very similar to those found in juniper, making citrus the perfect garnish for a martini. I like to compare it to an orchestra or a choir – all the ingredients are complementary, giving you a longer length of taste.”
Responsible for the meticulous balance of flavours and botanicals in No.3 Gin, David approaches the martini with scientific precision, explaining: “You think of the martini as being quite a simple cocktail, but in fact it’s one of the most complex that’s ever been developed.” Of course, that’s not to say every martini should be made the same. “There are so many theories on how it originated and how it should be made,” he adds. “But it’s about what you like to drink personally; what suits you, might not suit everyone else. That’s what makes the martini classic, reliable and a ritual of preparation.”