Advertisement feature

Why buy PGI?

Protected Geographical Indication, or PGI, is a way of recognising a specific geographical area that produces high quality food and drink

This means that PGI Welsh Lamb is distinct and has special characteristics, flavours and textures that are unique to Wales and cannot be replicated anywhere else.


Centuries of traditional husbandry methods have been handed down through the generations, so you can trust that lambs are fully traceable and are born and reared in happy, healthy homes in Wales. Farming may have evolved and developed over the years, but farmer and dog still stand side-by-side with their flocks.


For centuries, Welsh agriculture has worked in harmony with the natural environment and has played a key role in creating and maintaining spectacular landscapes and habitats for wildlife. To this day it is dedicated to a sustainable future.

Our landscape and plentiful rainfall help create luscious grass and heathers that give Welsh Lamb its unique taste, and with more than three quarters of Welsh land dedicated to livestock farming, we’re a nation that knows what we’re doing – and we love doing it!


People, provenance and taste are all ingredients at the heart of Welsh Lamb. Together they combine to ensure you enjoy the highest quality meat from Wales, every time. Everything in the production process is of the highest quality and given the time it deserves – because quality cannot be rushed. The result is in the eating.

Feeling inspired to cook with PGI Welsh Lamb?

Want to win a hamper full of PGI Welsh Lamb goodies?

You also might like...


Welsh Lamb shanks with rogan josh lentil & potato ragout

Leg of

Welsh Lamb with coconut chilli & coriander


Welsh Lamb pie