Our special interest brands are full of gift inspiration and Christmas tips to take the stress out of shopping and planning. A personal gift which taps into someone’s passion or interest is always extra special and our brands cover it all, from food, outdoor, craft, home and kids.
Gathered.how, our new multi-craft website, offers everything crafters need for Christmas making. From beautiful gift ideas to table decorations and tree adornments. Gathered are planning stunning sewing, knitting, crochet, cross stitch and so many more patterns to personalise your Christmas.
Our homes portfolio takes their audiences through their journey to Christmas. Starting with Christmas specials- Homestyle at Christmas and Your Home Christmas Made Easy in September, Christmas content will then run across November and December in all magazines, online and social. All brands will run gift guides dedicated to the passions of their audiences- from hand tools for Gardens Illustrated to beautiful home accessories for the Homestyle audience and all in between. The brands will show how to prepare your home for the festive period, handmake decorations, source and adorn the perfect tree, create the perfect dining experience from food to the table, wow guests with a beautiful front door wreath and ensure you have all the furniture, kitchen and home tech you need.
BBC Gardeners’ World are also working hard to make sure Christmas is special, however are focusing on the human touch with biodiversity, sustainability, organic and nature being at the heart. Daniel Haynes, digital editor gardenersworld.com says “Winter doesn't need to be downtime for gardeners. Christmas is an opportunity to get creative, using flowers, fruit and foliage from the garden to make festive displays and table decorations. With step-by-step projects, practical videos and inspirational ideas, Gardeners’ World helps to make it a season to remember.” BBC Gardeners’ World Christmas Issue combines wonderful festive ideas and displays, gifting, recipes and the much-loved annual calendar.
MadeForMums have presents for the youngest members of the family sorted! Last week, they launched the Top 100 hottest Christmas toys for 2020, judged by children, their parents and the expert Made For Mums editorial team. The toys that have made the 2020 list have won the seal of approval from a parenting brand that’s renowned for its expert, honest and thorough product reviews. After rigorous testing and judging, they’ve created the definitive list that children want to have, and parents feel confident to buy. Our advice would be to buy quick, to avoid the dreaded sold out sign!
For more information on advertising opportunities across our brands, please contact advertising@immediate.co.uk.
26 million people come to our 75 brands for inspiration and ideas before going shopping, and with 53% of our audience starting to look more than 3 months in advance, it’s never too early to join us!
• £411 average spend on Christmas gifts
• Average of 5 shopping trips
• 87% shop in store and 81% shop online
• 51% buy for their own or other children
Our year-long partnership with Hobbycraft was designed to celebrate creativity and inspire our audiences to get crafting during key times of year (Easter, Halloween and Christmas) whilst positioning Hobbycraft at the heart of the content and the go-to destination for all your crafting needs!
The partnership included bespoke crafting creations from our Imagine team, advertorials, online articles, promoted social posts, traffic drivers and a competition, across MadeForMums, Mollie Makes, You & Your Wedding and Hitched.
For the Christmas activity, the team created a step by step guide on how to make a pompom Christmas bauble, which was promoted in Mollie Makes magazine, an online advertorial and across social channels.
The online advertorial reached 4.2k page views and 3.6k unique views, way above the average benchmark. The craft also saw impressive social engagement, reaching 38,000 and a 7.5% CTR (average 4.15%).
Over the next six weeks we’re giving you the chance to win some brilliant early Christmas presents.
This week we have a £200 John Lewis voucher up for grabs.
Plus, all entries into our six weekly competitions are automatically entered into an extra special prize draw to win a £1,000 Secret Escapes voucher.
How to enter
Answer the question below and submit your email address. Someone with the correct answer will be picked at random. The competition closes at 23:59 on 4th October 2020.
This competition closes at 23:59 on 4th October 2020. Entries received after this date will not be counted. See full terms & conditions