2021 Marketing Calendar

1st. BBC Good Food healthy diet plan

The majority of our audience plan to adopt a healthier lifestyle in January, with 26% saying they will eat or drink less, 27% exercising more and 47% planning to do both. To support them, BBC Good Food has launched a January Healthy Diet Plan, which has an abundance of delicious recipes, including snacks and plant-based options, to leave you feeling satisfied, energised and happy. It also includes plenty of supporting articles to empower our followers to make positive, long-term changes, as well as a Facebook group where our audience can support each other with tips and advice.

3rd. Veganuary

Immediate currently reaches 43% of those who prefer to eat vegan food, and we expect this figure to rise with Veganuary encouraging people to continue a plant based diet. Be inspired by our vegan recipes below.

5th. National Bird Day

BBC Wildlife saw an 80% YoY growth in 2020, with this upwards trend set to continue as the pandemic encouraged more people to explore the British countryside and gain a renewed appreciation in nature.

7th. Cook, Discover and Unwind with olive

Olive magazine has had a New Year makeover, with 3 new sections: Cook, Discover and Unwind. The sections will focus on elevating mealtimes, seasonal produce, flexitatriatian options, restaurant recipes, global cuisine, masterclasses, up and coming chefs, contemporary kitchen ideas and much much more!

9th. Netflix 2021 release dates

Get ready for a weekend on the sofa, as you make your way through Radio Times’ best new TV picks.

11th. National Hobby Month

Hobby participation when lockdown began was at an all time high and our audience have continued to maintain or increased theirs since. The biggest increases have been reading, gardening, watching films/boxsets and cooking/baking, in which IMfood, Radio Times and BBC Gardeners' World are market leading brands.

15th. Wandavision released on Disney Plus

Elizabeth Olsen and Paul Bettany reprise their big screen roles as Marvel heroes Scarlet Witch and Vision.

18th. Win a Planet Organic Ultimate Vegan hamper

To cure your January blues and help your health kick, we have 2 x Planet Organic Ultimate Vegan Hampers worth £85 up for grabs.

How to enter
Simply submit your email address below. Winners will be picked at random from all the entries received. The competition closes at 23:59 on 31st January 2021.

This competition is now closed

See full terms & conditions

21st. What to do during January in your garden

BBC Gardeners World total brand reach is now a massive 2.3 million, up 69% YoY. Gardening doesn't stop in Winter and Gardener’s World has you covered what you should be doing each month.

25th. Burns Night

BBC History has compiled 7 facts about Robert Burns to help you understand why Burns Night is celebrated.

27th. National Chocolate Cake Day

Baking was a huge trend during lockdown with BBCgoodfood.com seeing an overall uplift of 215% YoY for cake content and +687% YoY for easy baking recipes. They’ve got 45 chocolate cake recipes alone!

30th. Best notebooks for 2021

Gathered.how have searched for the best notebooks to help organise your year ahead.