Imagine is Immediate’s award-winning studio, a powerhouse of creativity, audience insight, first-party data using our market-leading brands to deliver incredible partnerships for advertising clients.
The Imagine team are the masterminds behind creative branded content, from advertorials, online articles, videos, Q&A’s with experts, interactive games, microsites and much more. As audience experts, they are ready to help spread brands Christmas messages to millions of influential shoppers.
Imagine really is our very own Santa’s workshop!
With 2020 being a year none of us expected, families across the UK are looking forward to Christmas more than ever and are preparing for the festive holiday already. Partnerships are a great way for brands to stand out amongst the chaos and gain an edge over competitors.
Imagine will ensure clients shine bright to their target audience, be that foodies, parents, gift buyers, or TV addicts.
Check out Imagine’s Christmas show reel to see some of their amazing design work. Christmas clients include AMEX, Dr Oetker, Hotpoint, Birds Eye, NOW TV, Napolina, Hobbycraft, Schwartz and Aldi.
Awards
The Content Marketing Awards 2019
The PPA Awards 2020
Magnetic Spotlight Awards 2019
Contact Cath Waller to add a little magic to your Christmas campaigns.
Our 75+ brands have Christmas covered however you celebrate, from BBC Good Food inspiring you what to cook, Radio Times with the best Christmas films to get you in the mood and Made for Mums inspiring what to buy the kids. We cover a range of special interests, including craft, outdoor, automotive, gardening and home, so whatever you or your loved one’s passions are, our brands help everyone get prepared and feeling festive.
• We reach 26 million people, nearly half the UK population
• 72% of our audience start looking for Christmas gifts more than two months before Christmas - so it’s never too early
• Our readers come to us for Christmas inspiration, with 61% preferring to see adverts relevant to their particular interests. Let our strong contextual positioning and accurate audience targeting make your clients brands stand out
Bring out the Bessie in you!
Aunt Bessie’s came to Imagine for help in reinforcing their Yorkshire puddings as a mainstay in roast dinners. Christmas and Easter were important occasions, however they also wanted to persuade their target audience of households with children, that Yorkshire puddings can be versatile all year round too.
Christmas was the perfect opportunity to shout about Yorkshire’s and Imagine got to work creating 2 ‘5 ways with Yorkie’s’ videos, 10 new still recipes, advertorials, an online interactive feature, a sponsored discussion and social and native articles.
The creative assets were delivered across BBC Good Food, Radio Times and Made for Mums. The campaign reached over 10 million people, which was a massive 107% over the KPI. All benchmarks were over achieved, with the bespoke made videos especially successful with an over 25% average completion rate and a high CTR.
After the campaign, our insight team conducted research to see if our audience’s opinion matched the excellent results, and they certainly did! Brand recommendation saw an uplift of 44% and 61% said the campaign made them think Aunt Bessie’s could be part of modern day meal choices too. The campaign created spending power with 36% going on to buy an Aunt Bessie’s product.
Over the next six weeks we’re giving you the chance to win some brilliant early Christmas presents.
This week we have a £200 Selfridges voucher up for grabs.
Plus, all entries into our six weekly competitions are automatically entered into an extra special prize draw to win a £1,000 Secret Escapes voucher.
How to enter
Answer the question below and submit your email address. Someone with the correct answer will be picked at random. The competition closes at 23:59 on 13th September 2020.
This competition closes at 23:59 on 13th September 2020. Entries received after this date will not be counted. See full terms & conditions