Radio Times is the biggest selling quality magazine in the UK, guiding 18.1 million people to the best TV and film entertainment. The Christmas holidays are the perfect time to relax in front of the TV, settle down with the family for a classic Christmas movie or catch your favourites in a Christmas special. Radio Times has the nation covered for what to watch this Christmas.
Radio Times has been an essential part of Christmas for nearly a hundred years. In a digital world with more content than ever available across multiple platforms, it has never had a more important role in helping people get the best out of their Christmas telly.
Every year, Radio Times helps their audience find the very best content to watch, offers the best interviews with the biggest stars and takes users behind the scenes of the industry in new and innovative ways. Christmas is a time when the television remains a focal point for many people looking to relax with friends and families – and Radio Times are committed to ensuring that your TV time is always well spent.
And what’s great about Christmas is that it’s not just a time to enjoy new shows and films, but also a time to look back. That’s why each year Radio Times survey their audience and ask them about different aspects of entertainment. Last year, saw thousands of voters for the best ever Christmas sitcom episode, with Ricky Gervais and Stephen Merchant’s brilliant finale to The Office coming out top narrowly ahead of the Only Fools and Horses Trilogy and the Gavin and Stacey Christmas Special.
Tim Glanfield, RadioTimes.com editorial director, says “A great Christmas television show lives long in the memory. Perhaps it made us laugh, made us cry, made us think or all of those things combined. Maybe it simply reminds us of a moment in time with our family together sharing an experience. Christmas and television go together like turkey and cranberry sauce, and although Christmas 2020 looks likely to be an unusual and challenging experience for us all – there is no doubt that TV and Radio Times will again be at the very heart of the festive season.”
For more information on Radio Times advertising opportunities, contact Gary Burnett for digital and Kate Blumenson for print.
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The Christmas issue of the Radio Times is a British institution. 1.8 million copies are sold every year, and it is read by a whopping 4.5 million readers. 75% of our readers say they couldn’t be without the Radio Times at Christmas.
• An average 91 minutes spent reading the Christmas issue
• Picked up 21 times across the Christmas period
• Kept in the house for 20 days
Digitally we see our audience soar over the Christmas period with 68 million page views in 2019. Overall the Radio Times reaches 18.1 million people over the Christmas period.
As well as providing information and guidance on Christmas TV, the Radio Times also provides gift inspiration. With the Christmas issue on sale from December 12th, it is the perfect place for our readers to discover some last-minute gifts. Plus, our research this year shows people are already thinking about next year’s holiday and planning home improvements and DIY. It’s the perfect time to get your brands in front of them.
Christmas starts here!
NOW TV dominated the Radio Times Christmas 2019 issue with their premium four-page gatefold. The campaign was unmissable and firmly placed NOW TV as the television provider for Christmas film and TV.
Also in the Christmas issue, was a “find the hats” competition engaging readers from different ages and placing NOW TV throughout the whole issue.
Digitally, NOW TV ran an on-demand channel integration. The sponsored channel was a standout performer, in full view at all times during a user’s TV listing session. It allowed NOW TV to promote a range of programming available on the service during the busy Christmas period offering fantastic cut though. The bespoke integration displayed programming available to watch instantly in a location where users are using the grid to find out what to watch next.
The campaign had amazing results:
Over the next six weeks we’re giving you the chance to win some brilliant early Christmas presents.
This week we have a £200 Ticketmaster voucher up for grabs.
Plus, all entries into our six weekly competitions are automatically entered into an extra special prize draw to win a £1,000 Secret Escapes voucher.
How to enter
Answer the question below and submit your email address. Someone with the correct answer will be picked at random. The competition closes at 23:59 on 27th September 2020.
This competition closes at 23:59 on 27th September 2020. Entries received after this date will not be counted. See full terms & conditions