Interactive feature

What is an Interactive feature?

An interactive feature is a one page article, written in the editorial style of the brand site and designed to a particular ‘print-style’ design template. Interactive features are hosted on the url 'http://advertorial.immediate.co.uk/''
and differ from standard articles by their ability to contain rich media content such as carousels and video on the same page.

Facts

  • Interactive features are responsive and should have a separate design file for mobile.

  • Like microsites, interactive features share the same header bar at the top, which clearly states the immediate/bbc brand and the advertisers logo together with the text ‘Advertiser Content’. This header also includes 3 social sharing links to facebook, twitter and pinterest.

  • All interactive features have the same tracking setup through GA as standard, see this template document for more details. Additional tracking is possible, but needs agreeing before it is built

  • Interactive features are built from several smaller sections that can be set out in a specific order by the designer.

  • If there are several different topics on the Interactive Feature, a horizontal menu can be added across the top.

  • It is also possible to dynamically change the order of the sections, by using a different url so different traffic driver ads can point to the same Interactive Feature and display the content slightly differently

Possible sections

  • Text blocks
  • Quote boxes
  • Quote sections
  • Images
  • Carousels
  • Video
  • Google Maps
  • Parallax
  • Custom HTML5 sections
Optional Component Specifications
Image/video gallery Max images 10
File type jpg, png
Max videos 5
Video Video ratio 16:9
Max video length 20 seconds
Max file size 10mb
Accepted video file types mov, avi, mp4

What's next?

What we need
  • Complete briefing form

  • All assets

  • Font with third party licence giving us permission for use

  • All tracking requirements

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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