Microsite
Availability
Live Example

What is a Microsite?

A Microsite is a multi-paged standalone website. It can either appear on a bespoke purchased URL (i.e. https://www.legoilovecars.co.uk/) or the advertorial.immediate URL used for Enhanced Advertorials. Additionally, BBC Good Food Microsites can be made to appear on the brand site domain (bbcgoodfood.com/microsite-name), despite being hosted separately and not utilising the same appearance or navigation etc (i.e. https://www.bbcgoodfood.com/droetker/).

Facts

  • Microsites are responsive and should have a separate design / layout for mobile

  • All microsites share the same header bar at the top, which clearly states the immediate/bbc brand and the advertisers logo together with the text ‘Advertisement feature’. This header also includes page sharing links to email, Facebook and Twitter.

  • All microsites have the same tracking setup through GA as standard, see this document for more details. Additional tracking is possible, but needs agreeing before it is built.

  • Microsites are normally sold in bursts, with the content being added to / refreshed every few weeks / months
Optional Component Specifications
Image/video gallery Max images 10
File type jpg, png
Max videos 3
Video Video ratio 16:9
Max video length 20 seconds
Max file size 10mb
Accepted video file types mov, avi, mp4

We design, write and build

What we need

Brand Availability

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document. All our brands support Microsites, which are fully responsive and work across all desktop, tablet and mobile devices

All products

Digital Display
Standard Display
Takeover
Playstream
Flix
Celtra Interscroller
Celtra Miniscroller
Celtra Tap to Expand
Production
Microsite
Enhanced Advertorial
Digital Advertorial
Enhanced Solus
Solus
Editorial Newsletter Slot
Competition