Standard Display

What is Standard Display?

Standard Display consists of various sized ad formats that are non-expandable

* Please note that only Billboard, Leaderboard and Mobile banner formats CAN be served on Digital Advertorial pages. DMPU and MPU formats (plus Celtra-based ads) CANNOT be served on Advertorials

Creative requirements

  • There must be a 1px keyline around all ad units that is distinct from the brand site content.

  • Animated ads (animated GIFs) can loop only three times, and the total animation can’t exceed 15 seconds.

  • Billboards: Transparent png will not be accepted as part of a Takeover.
Component Specifications
Mobile banner Dimensions 320 x 50px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 25kb
MPU Dimensions 300 x 250px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 50kb
Leaderboard Dimensions 728 x 90px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 50kb
Billboard Dimensions 970 x 250px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 70kb
DMPU Dimensions 300 x 600px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 70kb

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.

What's next?

We design

What we need
  • Complete briefing form

  • All assets

  • Font with third party licence giving us permission for use

You design

What we need
  • Complete briefing form

  • Completed layered psd template

  • Please refer to our specification section for further details

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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All products