Flix

What is a Flix?

An innovative new fully responsive autoplay video format encouraging users to swipe upwards to make the video fill the screen with sound on.

How do I design the Flix?

    Initial state
  • 1. Dimensions 750 x 200px max
  • 2. Do not place any copy/CTA within the 359 x 200px area on the left where the video sits, please fade this to a solid colour
  • Expanded state
  • 3. Dimensions 750 x 112px max
  • CTA bar
  • 1. Dimensions 750 x 112px max
  • Accepted file format:Completed layered psd template, jpg, png

    CTA bar
  • Dimensions 750 x 112px
    Process video bar
  • Hex code required
Component Specifications
Initial state Dimensions 750 x 200px
File type Completed layered psd template, jpg, png
Max file size - initial load 40kb
Expanded state Dimensions 750 x 112px
File type Completed layered psd template, jpg, png
Max file size - initial load 40kb
CTA bar Dimensions 750 x 112px
File type Completed layered psd template, jpg, png
Max file size - initial load 40kb
Progress video bar Colour Hex code
Video Video ratio 16:9
Max video length 20 seconds
Accepted video file types mov, avi, mp4
Video poster Dimensions 358 x 200px
File type jpg, png

**All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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