Flix

What is a Flix?

An innovative new fully responsive autoplay video format encouraging users to swipe upwards to make the video fill the screen with sound on.

How do I design the Flix?

    Top bar
  • Dimensions 750 x 112px max
  • No copy/CTA or logos to be placed from 200px of the left of the unit where the video sits in the closed state
  • Any imagery in the left 200px is revealed once the user has initiated the expanded view
    CTA bar
  • Dimensions 750 x 112px
    Process video bar
  • Hex code required

Accepted file format: jpg, png

Component Specifications
Top bar Dimensions 750 x 112px
File type jpg, png
Max file size - initial load 40kb
CTA bar Dimensions 750 x 112px
File type jpg , png
Max file size - initial load 40kb
Progress video bar Colour Hex code
Video Video ratio 16:9
Max video length 20 seconds
Accepted video file types mov, avi, mp4

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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