Interscroller

What is an Interscroller?

The Interscroller provides maximum impact across all devices

  • The ad format takes over full screen

  • Fully adaptive to support desktop, tablet and mobile

  • The creative comes into view as the user scrolls through the content on the website

How do I design the Interscroller for mobile and tablet?

Note Tablet is currently only available on Radio Times listings

    Background Creative
  • Dimensions 1024 x 1366px
  • Must not feature any text or logos
    Content area

  • Dimensions 900 x 1230px

  • All text, logos and/or interactive features should reside only
    in the content area

  • Please include 10px of padding around the edge of the
    content area
  • Accepted file format: Complete layered psd template feature both background creative and content area

How do I design the
Interscroller for desktop?

Note Desktop is currently only available on Radio Times listings

    Background Creative
  • Dimensions 1440 x 750px
  • Must not feature any text or logos
  • Background creative must blend to a solid colour on all sides
    Content area

  • Dimensions 1230 x 560px

  • All text, logos and/or interactive features should reside only
    in the content area

  • Please include 10px of padding around the edge of the
    content area
  • Accepted file format: Complete layered psd template feature both background creative and content area

Device Specifications
Mobile/tablet Background creative dimensions 1024 x 1366px (portait only)
Content area dimensions 900 x 1230px
File type Completed layered psd template
Initial load Mobile - 100kb / Tablet - 150kb
Desktop Background creative dimensions 1440 x 750px
Content area dimensions 1230 x 560px
File type Completed layered psd template
Initial load 200kb
Optional Component Specifications
Image/video gallery Max images 10
File type jpg, png
Max videos 3
Video Video ratio 16:9
Max video length 20 seconds
Accepted video file types mov, avi, mp4
360° File type Transparent psd, transparent png
Minimum images 12
Max images 36
Maps Requirements csv / xml file containing full list of locations (name, postcode, address)
Countdown Requirements Time and date

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

You design

What we need
  • Complete briefing form
  • Completed layered psd template
  • Please refer to our specification section for further details

Template

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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