Microsite

What is a Microsite?

A microsite is a multi paged standalone website. While it will appear to reside on the same url as the brand site (e.g. http://www.bbcgoodfood.com/microsite), it is actually hosted separately and doesn’t share the same appearance or navigation as the brand site.

Facts

  • Microsites are responsive and should have a separate design / layout for mobile

  • All microsites share the same header bar at the top, which clearly states the immediate/bbc brand and the advertisers logo together with the text ‘Advertiser Content’. This header also includes 3 social sharing links to facebook, twitter and pinterest.

  • The header also includes 3 social sharing links to facebook, twitter and pinterest. All microsites have the same tracking setup through GA as standard, see this template document for more details. Additional tracking is possible, but needs agreeing before it is built

  • Microsites are normally sold in bursts, with the content being added to / refreshed every few weeks / months
Optional Component Specifications
Image/video gallery Max images 10
File type jpg, png
Max videos 3
Video Video ratio 16:9
Max video length 20 seconds
Max file size 10mb
Accepted video file types mov, avi, mp4

What's next?

What we need
  • Complete briefing form

  • All assets

  • Font with third party licence giving us permission for use

  • All tracking requirements

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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