Miniscroller

What is the Miniscroller?

The miniscroller is a high-impact format – operating through a view window – that offers an eye-catching parallax effect

  • Features a 100% wide and 250px tall view window

  • Full screen fixed, background image is revealed in a parallax effect when the content area scrolls over the top of it

  • The creative comes into view as the user scrolls through the content on the website

How do I design the miniscroller for mobile?

    Background creative

  • Dimensions 1024 x 1366px

  • Must not feature any text or logos

  • Do not place any important imagery 40px either side of the
    width, as this could be out of view on smaller devices
    Content area

  • Dimensions 320 x 250px

  • Please include 10px of padding around the edge of the
    content area

  • Content area must have no background image
  • Accepted file format: Complete layered psd template featuring both background creative and content area

How do I design the miniscroller for tablet?

    Background creative

  • Dimensions 1024 x 1366px

  • Must not feature any text or logos

  • Do not place any important imagery 40px either side of the
    width, as this could be out of view on smaller devices
    Content area

  • Dimensions 768 x 250px

  • Please include 10px of padding around the edge of the
    content area

  • Content area must have no background image
  • Accepted file format: Complete layered psd template feature both background creative and content area

How do I design the miniscroller for desktop?

Note Desktop is currently only available on Radio Times listings Background creative

    Background creative

  • Dimensions 2400 x 1500px

  • Must not feature any text or logos

  • Must not contain important imagery that could be cut off
    Content area

  • Dimensions 1280 x 250px

  • Please include 10px of padding around the edge of the
    content area

  • Content area must have no background image
  • Accepted file format: Complete layered psd template featuring both background creative and content area

Device Specifications
Mobile Background creative dimensions 1024 x 1366px
Content area dimensions 320 x 250px
File type Completed layered psd template
Initial load 100kb
Tablet Background creative dimensions 1024 x 1366px
Content area dimensions 768 x 250px
File type Completed layered psd template
Initial load 150kb
Desktop Background creative dimensions 2400 x 1500px
Content area dimensions 1280 x 250px
File type Completed layered psd template
Initial load 200kb
Optional Component Specifications
Image/video gallery Max images 10
File type jpg, png
Max videos 3
Video Video ratio 16:9
Max video length 20 seconds
Accepted videofile types mov, avi, mp4
360° File type Transparent psd, transparent png
Minimum images 12
Max images 36
Maps Requirements csv / xml file containing full list of locations (name, postcode, address)
Countdown Requirements Time and date

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

You design

What we need
  • Complete briefing form
  • Completed layered psd template
  • Please refer to our specification section for further details

Template

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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