Standard Display
What is Standard Display?
Standard Display consists of various sized ad formats that are non-expandable
* Please note that only Billboard, Leaderboard and Mobile banner formats CAN be served on Digital Advertorial pages. DMPU and MPU formats (plus Celtra-based ads) CANNOT be served on Advertorials
Creative requirements
- There must be a 1px keyline around all ad units that is distinct from the brand site content.
- Animated ads (animated GIFs) can loop only three times, and the total animation can’t exceed 15 seconds.
- Billboards: Transparent png will not be accepted as part of a Takeover.
| Component | Specifications | |
|---|---|---|
| Mobile banner | Dimensions | 320 x 50px |
| File type | gif, jpg, png, or HTML5 bundle | |
| Max file size - intial load | 25kb | |
| MPU | Dimensions | 300 x 250px |
| File type | gif, jpg, png, or HTML5 bundle | |
| Max file size - intial load | 50kb | |
| Leaderboard | Dimensions | 728 x 90px |
| File type | gif, jpg, png, or HTML5 bundle | |
| Max file size - intial load | 50kb | |
| Billboard | Dimensions | 970 x 250px |
| File type | gif, jpg, png, or HTML5 bundle | |
| Max file size - intial load | 70kb | |
| DMPU | Dimensions | 300 x 600px |
| File type | gif, jpg, png, or HTML5 bundle | |
| Max file size - intial load | 70kb |
All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.
What's next?
We design
What we need
- Complete briefing form
- All assets
- Font with third party licence giving us permission for use
You design
What we need
- Complete briefing form
- Completed layered psd template
- Please refer to our specification section for further details
IAB and Coalition for Better Ads
Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO
Brand Availability
Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:
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