Standard display

What is standard display?

Standard display makes up the standard banner (non-expandable) ad formats

Mobile banner

  • Dimensions 320 x 50px max 25kb

  • Mobile-only
  • Accepted file format: gif, jpg, png, or HTML5 bundle

MPU

  • Dimensions 300 x 250px max 50kb

  • Desktop, tablet and mobile
  • Accepted file format: gif, jpg, png, or HTML5 bundle

Leaderboard

  • Dimensions 728 x 90px max 50kb

  • Desktop and tablet (landscape only)
  • Accepted file format: gif, jpg, png, or HTML5 bundle

Billboard

  • Dimensions 970 x 250px max 70kb

  • Desktop and tablet (landscape only)
  • Accepted file format: gif, jpg, png, or HTML5 bundle

DMPU

  • Dimensions 300 x 600px max 70kb

  • Desktop and tablet
  • Accepted file format: gif, jpg, png, or HTML5 bundle

Component Specifications
Mobile banner Dimensions 320 x 50px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 25kb
MPU Dimensions 300 x 250px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 50kb
Leaderboard Dimensions 728 x 90px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 50kb
Billboard Dimensions 970 x 250px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 70kb
Video Dimensions (optional) 380 x 214px
DMPU Dimensions 300 x 600px
File type gif, jpg, png, or HTML5 bundle
Max file size - intial load 70kb
Video Dimensions (optional) 290 x 163px
Video - Billboard/DMPU (optional) Max video length 20 seconds
Max file size 30mb
Accepted video file types mov, avi, mp4

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO