takeover

What is a takeover?

A desktop-only ad that creates impact, the takeover combines a background skin creative with a billboard and MPU

How do I design the skin?

  • Dimensions 1700 x 1100px*

  • We advise not to place logos or text on the skin image, please allow the ad units to provide the call to action

  • Keep important imagery within the gutter zone 170 x 900px, so it is visible on smaller screens (1320 x 900px)**

  • Always blend the bottom of the skin creative to a solid colour. The site background colour can then be matched to this
  • Accepted file format: jpg, gif, png or HTML5 bundle

    *Skin dimensions may vary for TopGear, BikeRadar and Cycling News. Please refer to our individual brand takeover specs and templates for more information

    **Delicious and BBC TopGear site and gutter dimensions vary. Please refer to our individual brand takeover specs and templates for more information.

How do I design the ad units?

  • These accompany the skin creative, and are where all copy/interactive features should reside

    Billboard 970 x 250px
    MPU 300 x 250px

  • There must be a 1px keyline around all ad units that is distinct from the content
  • Accepted file format: gif, jpg, png, or HTML5 bundle

    Please note transparent png will not be accepted

    For more information on how to supply HTML5 creatives, please refer to our HTML5 guidelines

    Note some ad units may vary depending on site please speak to your sales planner for details on what you are required to provide

Component Specifications
Skin creative Dimensions 1700 x 1100px
File type jpg, png
Initial load 150kb
Billboard Dimensions 970 x 250px
File type gif, jpg, png, or HTML5 bundle
Initial load 70kb
MPU Dimensions 300 x 250px
File type gif, jpg, png, or HTML5 bundle
Initial load 50kb

*Skin dimensions may vary for Top Gear, BikeRadar, Cycling News, Science Focus and CountryFile. Please refer to our individual brand takeover specs.
Note - BBC Top Gear only accepts 728 x 90px with the takeover

**Delicious and BBC TopGear site and gutter dimensions vary. Please refer to our individual brand takeover specs and templates for more information.

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

You design

What we need
  • Skin creative
  • Billboard and MPU
  • Background hex colour
  • Please refer to our specification section for further details


IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO