Imagine - Takeover

How do I design the skin?

Dimensions 1700 x 1100px*

We advise not to place logos or text on the skin image, please allow the ad units to provide the call to action

Keep important imagery within the gutter zone 170 x 900px, so it is visible on smaller screens (1320 x 900px)*

Always blend the bottom of the skin creative to a solid colour. The site background colour can then be matched to this

Accepted file format: jpg or png

*Skin and gutter dimensions vary for BBC TopGear and Delicious. Please refer to our individual brand takeover specs and templates below for more information.

How do I design the ad units?

These accompany the skin creative, and are where all copy/interactive features should reside

Billboard 970 x 250px
MPU 300 x 250px
DMPU 300 x 600px
Leaderboard 728 x 90px
Mobile banner 320 x 50px

There must be a 1px keyline around all ad units that is distinct from the content

Accepted file format: gif, jpg, png, or HTML5 bundle

Please note transparent png will not be accepted

Note some ad units may vary depending on site please speak to your sales planner for details on what you are required to provide

Component	Specifications
Skin creative	Dimensions	1700 x 1100px
	File type	jpg, png
	Initial load	150kb
Billboard	Dimensions	970 x 250px
	File type	gif, jpg, png, or HTML5 bundle
	Initial load	70kb
Video - Billboard	Background image	970 x 250px jpg,png / 40kb
	States (Max 3)	970 x 250px / transparent png
	Video poster image	280 x 156px / jpg, png
	Adops setup information	Please fill in setup document which can be downloaded in the template folder
	Video Billboard Template
DMPU	Dimensions	300 x 600px
	File type	gif, jpg, png, or HTML5 bundle
	Initial load	70kb
Video - DMPU	Background image	300 x 600px jpg,png / 40kb
	States (Max 3)	300 x 600px / transparent png
	Video poster image	280 x 156px / jpg, png
	Adops setup information	Please fill in setup document which can be downloaded in the template folder
	Video DMPU Template
Leaderboard	Dimensions	728 x 90px
	File type	gif, jpg, png, or HTML5 bundle
	Initial load	50kb
MPU	Dimensions	300 x 250px
	File type	gif, jpg, png, or HTML5 bundle
	Initial load	50kb
Mobile Banner	Dimensions	320 x 50px
	File type	gif, jpg or png
	Initial load	25kb

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document.

What's next?

We design, write and build

What we need

Complete briefing form
All assets, including high res images, logos and anything else you want us to use
All fonts supplied MUST also include a third-party licence giving us permission to use on your behalf
All tracking requirements

You design

What we need

Skin creative
Billboard and MPU
Background hex colour
Please refer to our specification section for further details

What is a takeover?

How do I design the skin?

How do I design the ad units?

What's next?

We design, write and build

What we need

You design

What we need

Availabilty & Templates

All products