Tap to expand

What is the tap to expand?

The Tap to Expand is a great way of introducing a full screen experience (tablet and mobile) from a more traditional ad format

  • Closed state is tapped/clicked to reveal a large (desktop) or full screen (mobile and tablet) open state

  • Works across desktop, tablet and mobile (closed state creatives vary - see below)

How do I design the closed state for desktop, mobile and tablet?

Mobile 1 mobile banner 320 x 50px

Tablet 1 leaderboard unit 768 x 90px

Desktop 1 billboard 970 x 250px

Accepted file formats: psd, gif, jpg or png

How do I design the tap to expand open state for mobile/tablet?

    Background creative

  • Dimensions 1024 x 1366px

  • Must not feature any text or logos
    Content area

  • Dimensions 900 x 1230px

  • Should feature all copy/logos/interactive features

  • Please include 10px of padding around the edge of the content area
  • Accepted file formats: Completed layered psd template featuring both background creative and content area

How do I design the tap to expand open state for desktop?

    Background creative

  • Dimensions 980 x 600px

  • Must not feature any text or logos
    Content area

  • Dimensions 880 x 500px

  • Should feature all copy/logos/interactive features

  • Please include 10px of padding around the edge of the content area
  • Accepted file formats: Completed layered psd template featuring both background creative and content area

Component Specifications
Mobile/tablet open state Background creative dimensions 1024 x 1366px (Portrait only)
Content area dimensions 900 x 1230px
File type Completed layered psd template
Intial load Mobile - 100kb / Tablet - 150kb
Mobile closed state Dimensions 320 x 50px
File type psd, jpg, png, gif
Max file size - intial load 25kb
Tablet closed state Dimensions 728 x 90px
File type psd, jpg, png, gif
Max file size - intial load 50kb
Desktop open state Background creative dimensions 980 x 600px
Content area dimensions 880 x 500px
File type Completed layered psd template
Intial load 200kb
Desktop closed state Dimensions 970 x 250px
File type psd, jpg, png, gif
Max file size - intial load 70kb

**All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.

Component Specifications
Image/video gallery Max images 10
File type jpg, png
Max videos 3
Video Video ratio 16:9
Max video length 20 seconds
Accepted videofile types mov, avi, mp4
360° File type Transparent psd, transparent png
Minimum images 12
Max images 36
Maps Requirements csv / xml file containing full list of locations (name, postcode, address)
Countdown Requirements Time and date

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

You design

What we need
  • Complete briefing form
  • Completed layered psd template
  • Mobile,tablet and desktop closed state
  • Please refer to our specification section for further details

Template

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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