Imagine - Enhanced Advertorial

What is an Enhanced Advertorial?

An Enhanced Advertorial is a one page article, written in the editorial style of the brand site and designed to a particular ‘print-style’ design template. Enhanced Advertorials are hosted on the url 'https://advertorial.immediate.co.uk/' and differ from standard articles by their ability to contain rich media content such as carousels and video on the same page.

Facts

Enhanced Advertorials are responsive and should have a separate design file for mobile.

Like microsites, Enhanced Advertorials share the same header bar at the top, which clearly states the immediate/bbc brand and the advertisers logo together with the text ‘Advertiser Content’. This header also includes 3 social sharing links to facebook, twitter and pinterest.

All Enhanced Advertorials have the same tracking setup through GA as standard, see this template document for more details. Additional tracking is possible, but needs agreeing before it is built

Enhanced Advertorials are built from several smaller sections that can be set out in a specific order by the designer.

If there are several different topics on the Enhanced Advertorial, a horizontal menu can be added across the top.

It is also possible to dynamically change the order of the sections, by using a different url so different traffic driver ads can point to the same Enhanced Advertorial and display the content slightly differently

We design, write and build

What we need

Complete briefing form

All assets, including high res images, logos and anything else you want us to use

All fonts supplied MUST also include a third-party licence giving us permission to use on your behalf

All tracking requirements

Brand Availability

All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with the specification laid out in this document. All our brands support Enhanced Advertorials, which are fully responsive and work across all desktop, tablet and mobile devices

What is an Enhanced Advertorial?

Facts

Possible sections

We design, write and build

What we need

Brand Availability

All products