What is a Solus?

A solus is a commercial email targetted to users of a specific brand(s). These are built using HTML and CSS and comprise of text and imagery (jpg, png, gif). All emails, except those for hitched (which uses MailChimp), are sent via a mailing system called Adestra. Click here for full information and guidelines.


  • Solus emails should be short and concise with a clear message and call to action

  • Solus email designs should be mobile-first as the majority of users will view them via mobile devices

  • Although there are no specific required layouts we suggest either a single-column layout, two-column layout or a combination of the two (as in the above screenshot)
Optional Component Specifications
Images Max images 10
File type jpg, png

We design, write and build

What we need
  • Complete briefing form

  • All assets, including high res images, logos and anything else you want us to use

  • All fonts supplied MUST also include a third-party licence giving us permission to use on your behalf

  • All tracking requirements

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in: