Cascade
Availability

What is a cascade?

A cascade is an expandable billboard that consists of a closed state – the initial standard display unit
– and an open state, which is made up of two further creative panels that cascade downwards after a user interacts with it.

How do I design the closed state?

  • Dimensions 970 x 250px

  • The design must leave room in the bottom right-hand corner for a ‘click to expand’ button that will automatically be added over the top*

    Alternatively, a custom click-to-expand button can be provided as part of the design 970x250px (wxh) 10k max

  • The closed state must also leave room in the top right-hand corner for a ‘close’ button that will appear once the user has expanded the open state

    • Accepted file format: gif, jpg, png or HTML5*

    *For more information on how to supply HTML5 creatives,
    please refer to our HTML5 guidelines

How do I design the open state?

  • The open state is made up of two further creative panels

  • Each dimension 970 x 250px

    • Accepted file format: gif, jpg, png or HTML5*

    *For more information on how to supply HTML5 creatives,
    please refer to our HTML5 guidelines

Component Specifications
Closed state Dimensions 970 x 250px
File type psd, jpg, png, HTML5 bundle
Max file size - initial load 70kb
First open state Dimensions 970 x 250px
File type psd, jpg, png, HTML5 bundle
Max file size - initial load 250kb
Second open state Dimensions 970 x 250px
File type psd, jpg, png, HTML5 bundle
Max file size - initial load 250kb
Click-to-expand button (Optional) Dimensions 970 x 250px
File type Transparent png
Max file size - initial load 10kb

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

You design

What we need
  • Complete briefing form
  • 1x closed state
  • 2x open state
  • Please refer to our specification section for further details

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


Expand