video cascade

What is a video cascade?

A video vascade is an expandable billboard that includes a large video panel which cascades out from underneath once clicked and enables a large video player to appear in the centre of a user’s desktop screen

How do I design the closed state?

  • Dimensions 970 x 250px

  • The design must leave room in the bottom right-hand corner for a ‘click to expand’ button that will automatically be added over the top*

    Alternatively, a custom click to expand button can be provided as part of the design 970 x 250px 10k max

  • The closed state must also leave room in the top right-hand corner for a ‘close’ button that will appear once the user has expanded the open state
  • Accepted file formats gif, jpg, png

How do I design the open state?

    Video poster images
  • Dimensions 970 x 500px
  • Accepted file formats psd, jpg, png

    CTA strip
  • Dimensions 970 x 58px

  • Displays underneath the video after the poster image has been clicked
  • Accepted file formats psd, jpg, png

Component Specifications
Closed state Dimensions 970 x 250px
File type psd, jpg, png
Max file size - initial load 70kb
Video poster image Dimensions 970 x 500px
File type psd, jpg, png
Max file size - initial load 150kb
CTA strip Dimensions 970 x 58px
File type psd, jpg, png
Max file size - initial load 250kb
Video Video ratio 16:9
Max video length 20 seconds
Max file size 30mb
Accepted video file types mov, avi, mp4
Click-to-expand button (Optional) Dimensions 970 x 250px
File type Transparent png
Max file size - initial load 10kb

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

You design

What we need
  • Complete briefing form
  • 1x closed state
  • 1x video poster image
  • 1x video
  • 1x CTA strip
  • Please refer to our specification section for further details

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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