Sideslide

What is a sideslide?

A desktop-only, high impact expanding ad unit consisting of an open and closed state

  • Sliding in from the right, the closed state occupies a maximum of 20% width and 100% of the height. A close button is automatically added above the creative as shown

  • The open state occupies 50% of the width and 100% of the height underneath the close button bar (35 pixels in height)

Note Do not place important content within the background/image area as this will be cut off on smaller devices. Please keep all logos, content and CTA to the creative area only

How do I design the closed state?

Bottom layer
  • Dimensions 200 x 600px

  • Font size 24px min

  • Must contain a clear 'slide to expand'

  • Always blend the top and bottom of the creative to a solid colour
Top layer
  • Dimensions 200 x (at least 100px)

  • Can be positioned at any point vertically above the bottom layer creative

  • Closed state must contain a top layer creative and a bottom layer creative

Accepted file format: Completed layered psd template

How can the open state look?

The simple

This includes one static background image. Any copy/CTAs should reside only in the creative area

The split

This includes one static background image and one of the following features from the section below. Any copy/CTAs should reside only in the CTA strip area

Required Component Specifications
Closed state bottom layer Dimensions 150 x 600px
File type Completed layered psd template
Max file size - intial load 40kb
Closed state top layer Dimensions 200px (max) x 100px (min)
File type Completed layered psd template
Max file size - intial load 20kb
Open state Dimensions Responsive
File type Completed layered psd template or HTML5 bundle
Max file size - intial load 150kb

**All advertisements are subject to approval prior to start of campaign. Immediate Media reserves the right to refuse any advertisements that do not comply with specification laid out in this document.

Optional Components Specifications
Image/video gallery Max images 10
File type jpg, png
Max videos 3
Video Video ratio 16:9
Max video length 20 seconds
Accepted videofile types mov, avi, mp4
360° File type Transparent psd, transparent png
Minimum images 12
Max images 36
Maps Requirements csv / xml file containing full list of locations (name, postcode, address)
Countdown Requirements Time and date

What's next?

We design

What we need
  • Complete briefing form
  • All assets
  • Font with third party licence giving us permission for use

You design

What we need
  • Complete briefing form
  • Completed layered psd template
  • Please refer to our specification section for further details

Template

IAB and Coalition for Better Ads

Immediate Media Co. (UK) support The Coalition for Better Ads and work within the IAB’s
guidelines detailed in their IAB NEW STANDARD AD UNIT PORTFOLIO

Brand Availability

Not all of our brands run all of our awesome products so if it’s not on the list it’s not coming in:


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